Leica: A Story of Greatness (part 1)
Leica Camera AG is a German firm whose primary focus is the production of cameras, optical lenses, photographic lenses and binoculars. Established by Ernst Leitz in 1869, this enterprise has been thriving for over 140 years.
New Products from ARRI
ARRI, the esteemed German camera manufacturer, has recently issued an update to its Hi-5 lens control and focus system that adds a powerful new feature.
Zoom lenses part 2
Now, the choice. Should I buy a prime lens or zoom? Which would be more advantageous? This decision is met with fervent discussion among photographers who are uncertain of any definitive answer. Luckily there is no right answer – it depends on your chosen genre of photography as well as your unique creative vision!
Zoom Lenses: Part 1
each type of lens offer a markedly different experience. From zooms, primes and telephoto.
Prime lenses and zoom lenses.
Prime lenses are an ideal choice for those seeking compactness and speed, while still boasting impressive apertures. Increasing the aperture on a camera has several advantages for photographers. For instance, utilizing a fast shutter speed with an expansive opening can render images of objects in motion immobile. Moreover, when shooting at night or in low-light […]
Ultra prime lenses are your best choice
The Ultra primes are a spectacular selection of lenses for anyone desirous of obtaining an incomparable sharpness, and pristinely clean image.
Ultra prime lenses
The optical design of this lens features well-controlled distortion and superior close-focus ability. The floating elements design is easy to read and delivers uniform diameters. This makes the lens particularly robust and easy to service. The Ultra primes are a set of lenses that offer excellent sharpness, beautiful cleanliness, and undistorted images. They are an […]
Prime Lenses: pros & cons
ARRI and ZEISS, two of the most respected lens companies in the world, have co-developed the revolutionary Master Prime Lenses. Combining speed and optical performance which surpasses that of standard speed primes, these lenses offer creative opportunities previously thought to be impossible. One of the primary drawbacks of using a prime lens is its fixed […]
Ultra Prime Lenses are the best choice
The optical design of this lens features well-controlled distortion and superior close-focus ability. The floating elements design is easy to read and delivers uniform diameters. This makes the lens particularly robust and easy to service. The Ultra primes are a set of lenses that offer excellent sharpness, beautiful cleanliness, and undistorted images. They are an […]
Tips for ultra prime lenses
As a photographer, you may have flip-flopped back and forth between prime and zoom lenses. While there are advantages and disadvantages to each, sometimes you may find yourself stuck with a lens that is not ideal for an event. In this case, it may be beneficial to choose a 50mm prime lens. This is one […]
