Defining the Look: ARRI, Cooke, and RED Lenses

The “look” of a lens is not just about sharpness. It’s a combination of unique characteristics like color rendition, bokeh, flare, and how it handles contrast and out-of-focus areas.
ARRI’s Lens Data System: The Core of Modern Cinematography

The ARRI Lens Data System (LDS) is a sophisticated technology that captures and transmits real-time lens data, offering unparalleled efficiency on set and in post-production. It is an integral part of ARRI’s Electronic Control System (ECS), which streamlines camera and lens operations.