ARRI cforce MAX: Advancing Wireless Lens Control for Modern Productions
ARRI expands its Electronic Control System with the cforce MAX lens motor, combining higher operating speed, a more compact form factor, and seamless integration with the Hi-5 ecosystem for demanding cinema productions.
Deep Dive: ARRI Lens Data Integration via SmallHD PageOS
ARRI and SmallHD have introduced the SmallHD Monitor Overlay License, a software integration that enables compatible SmallHD PageOS monitors to display real-time lens metadata from ARRI Hi-5 and Hi-5 SX wireless hand units.
Why Autofocus Is Becoming a Serious Tool in Professional Cinematography
Autofocus is no longer just a convenience feature. Discover how modern cinema productions are embracing intelligent focus systems for gimbals, virtual production, and solo filmmaking workflows.
Demystifying the S7/i vs. S7: A Guide to Cooke’s Cinema Lenses
Cooke Optics is renowned for its high-quality cinema lenses, and the S7 and S7/i series are two of their latest offerings. But what differentiates these seemingly similar models?
Unveiling the Magic: How Cooke’s /i Technology Works
The Cooke S7/i series boasts a unique feature – /i Technology. But what exactly does it do, and how does it benefit filmmakers?
Sharp Decisions: Unveiling the Benefits of Superior Sharpness Lenses
In the competitive world of filmmaking, capturing stunning visuals is key to captivating audiences. While many factors contribute to a compelling image