ARRI ALEXA 35 Dominates SXSW 2026: The New Indie Film Standard
A technical look at why the ARRI ALEXA 35 dominated the SXSW 2026 Film Festival, capturing nearly 50% of narrative features with its superior dynamic range and color science.The 2026 SXSW Film Festival has concluded, and while the visual aesthetics of the competing narrative features varied widely, one dominant trend emerged: the ARRI ALEXA 35 […]
Defining the Look: ARRI, Cooke, and RED Lenses
The “look” of a lens is not just about sharpness. It’s a combination of unique characteristics like color rendition, bokeh, flare, and how it handles contrast and out-of-focus areas.