Defining the Look: ARRI, Cooke, and RED Lenses

The “look” of a lens is not just about sharpness. It’s a combination of unique characteristics like color rendition, bokeh, flare, and how it handles contrast and out-of-focus areas.
ARRI’s Lens Data System: The Core of Modern Cinematography

The ARRI Lens Data System (LDS) is a sophisticated technology that captures and transmits real-time lens data, offering unparalleled efficiency on set and in post-production. It is an integral part of ARRI’s Electronic Control System (ECS), which streamlines camera and lens operations.
Demystifying the S7/i vs. S7: A Guide to Cooke’s Cinema Lenses

Cooke Optics is renowned for its high-quality cinema lenses, and the S7 and S7/i series are two of their latest offerings. But what differentiates these seemingly similar models?
Unveiling the Magic: How Cooke’s /i Technology Works

The Cooke S7/i series boasts a unique feature – /i Technology. But what exactly does it do, and how does it benefit filmmakers?