Canon CINE-SERVO 40-1200mm T5.0-10.8: Canon Introduces Its Longest Cine-Servo Zoom Lens

Canon has announced the CINE-SERVO 40-1200mm T5.0-10.8, a Super 35 cine-servo zoom lens featuring a built-in 1.5x extender that extends its focal length to 1800mm.
LDS: Integrating Non-ARRI Lenses into the Workflow

The ARRI Lens Data System (LDS) is renowned for its seamless integration with ARRI cameras and lenses. However, in professional cinematography, it’s common to use lenses from various manufacturers.
LDS: Integrating Non-ARRI Lenses into the Workflow

The ARRI Lens Data System (LDS) is renowned for its seamless integration with ARRI cameras and lenses. However, in professional cinematography, it’s common to use lenses from various manufacturers.
Unveiling the Magic: How Cooke’s /i Technology Works

The Cooke S7/i series boasts a unique feature – /i Technology. But what exactly does it do, and how does it benefit filmmakers?