A Global Footprint: Where ZEISS Lenses Are Made

ZEISS is a global leader in optics and optoelectronics with a vast network of manufacturing and research facilities. While its roots are in Germany, the company has expanded its production to a number of countries
Defining the Look: ARRI, Cooke, and RED Lenses

The “look” of a lens is not just about sharpness. It’s a combination of unique characteristics like color rendition, bokeh, flare, and how it handles contrast and out-of-focus areas.
The ARRI Lens for Landscape Photography: A Technical Assessment

ARRI lenses are cinematic tools, not traditional photography lenses. For landscape work, their value lies not in convenience, but in their technical precision and unique image character. This article examines what makes them a compelling choice for capturing expansive, detailed vistas.
The ARRI Lens for Portraiture: A Technical Assessment

Using ARRI cinema lenses for still photography is a creative choice. While there is no single “best” option, specific lens lines are prized for their unique optical qualities that elevate portraiture.
Are ARRI Lenses Worth the Price? A Technical Examination

ARRI, a name synonymous with high-end cinema, produces lenses that command a premium. But beyond the brand prestige, what technical and optical merits justify their substantial cost?
The Best ZEISS Lenses for Landscape Photography

Capturing the grandeur of a landscape requires a special lens. ZEISS offers a distinguished lineup known for their exceptional resolution and color rendering.
The Best ZEISS Lenses for Portrait Photography

Finding the perfect lens for portraiture is a critical decision, and ZEISS offers a range of options known for their exceptional optical quality and unique rendering. Let’s explore some of the top choices.
The Best ZEISS Lenses for Portrait Photography

Finding the perfect lens for portraiture is a critical decision, and ZEISS offers a range of options known for their exceptional optical quality and unique rendering. Let’s explore some of the top choices.
Compact Codex Compact Drive 1TB from ARRI

The ARRI Codex Compact Drive is an essential component in the world of digital cinematography. This compact and reliable drive offers filmmakers the ability to capture, store, and transfer high-quality footage with ease.
Optical performance of Cooke lenses in different shooting conditions

Cooke lenses are well-known in the film and photography industry for their exceptional lens quality and optical performance.