What is a camera gear?

Camera gear refers to the equipment and accessories that photographers use to capture images.

Leica: A Story of Greatness (part 1)

Leica Camera AG is a German firm whose primary focus is the production of cameras, optical lenses, photographic lenses and binoculars. Established by Ernst Leitz in 1869, this enterprise has been thriving for over 140 years.

Tips And Tricks for Using Anamorphic Lenses Effectively

Anamorphic lenses are a great way to add depth and emotion to your shots. In this article, we will share with you some of our best tips and tricks for using anamorphic lenses effectively.

Zoom lenses part 2

Now, the choice. Should I buy a prime lens or zoom? Which would be more advantageous? This decision is met with fervent discussion among photographers who are uncertain of any definitive answer. Luckily there is no right answer – it depends on your chosen genre of photography as well as your unique creative vision!

Ultra prime lenses are your best choice

The Ultra primes are a spectacular selection of lenses for anyone desirous of obtaining an incomparable sharpness, and pristinely clean image.

Ultra prime lenses

Lenses Ultra Prime

The Ultra Prime lenses are lightweight standard speed lenses that have been developed in a cooperation of ARRI and ZEISS. They are a perfect optical match to the high speed ARRI / ZEISS Master Prime lenses. Both companies have been renown for their lenses for almost fifty years.

Camera History

The first permanent photograph was made in 1826 by Joseph Nicéphore Niépce using a sliding wooden box camera made by Charles and Vincent Chevalier in Paris. However, while this was the birth of photography, the camera itself can be traced back much further.

Main Types of cinematography Camera Lenses

Cinematography is the art of storytelling through pictures. In order to capture the right visuals for a movie, directors and camera operators use a variety of camera lenses to capture different angles and shots.