Do I need a prime lens?

Prime lenses are a valuable addition to any photographer’s toolkit. While zoom lenses offer versatility by allowing you to adjust the focal length

What does a prime lens do?

Prime lenses are highly regarded in the world of photography for their exceptional image quality and versatility. Unlike zoom lenses, which have a variable focal length,

Why are primes sharper?

Prime lenses are often preferred over zoom lenses due to their superior sharpness. This is because prime lenses lack the movable parts found in zoom lenses, which can cause lens diffraction

MAY 12 OFFERS

MAY 12 OFFERS

Zoom lenses part 2

Now, the choice. Should I buy a prime lens or zoom? Which would be more advantageous? This decision is met with fervent discussion among photographers who are uncertain of any definitive answer. Luckily there is no right answer – it depends on your chosen genre of photography as well as your unique creative vision!

Ultra prime lenses

The optical design of this lens features well-controlled distortion and superior close-focus ability. The floating elements design is easy to read and delivers uniform diameters. This makes the lens particularly robust and easy to service. The Ultra primes are a set of lenses that offer excellent sharpness, beautiful cleanliness, and undistorted images. They are an […]

Prime Lenses: pros & cons

ARRI and ZEISS, two of the most respected lens companies in the world, have co-developed the revolutionary Master Prime Lenses. Combining speed and optical performance which surpasses that of standard speed primes, these lenses offer creative opportunities previously thought to be impossible. One of the primary drawbacks of using a prime lens is its fixed […]

Ultra Prime Lenses are the best choice

The optical design of this lens features well-controlled distortion and superior close-focus ability. The floating elements design is easy to read and delivers uniform diameters. This makes the lens particularly robust and easy to service. The Ultra primes are a set of lenses that offer excellent sharpness, beautiful cleanliness, and undistorted images. They are an […]

Main Types of cinematography Camera Lenses

Cinematography is the art of storytelling through pictures. In order to capture the right visuals for a movie, directors and camera operators use a variety of camera lenses to capture different angles and shots.